Considerations

Corporate image and branding

• Do all your communications strengthen your image with your customers, distributors and suppliers?
• Are you providing information suited to your customers’ needs?
• Do your manuals and catalogues give complete, relevant and comprehensible information?

Style and accuracy

• Is your information written by a number of people? Does it have a single, unified style?
• Are spellings and usages being consistently employed?
• Do you sometimes include material which has originated in other countries?
• Could you use some help in collating, rewriting or polishing written or spoken communications?

Saving management time

• Do you have better things to do than try to find misprints and other mistakes?
• Do you have time to ensure that your website is up to date, clear, and without errors or inconsistencies?
• Have your messages become so familiar to you that you can no longer assess them?
• Would an outside view, without preconceptions, be useful to you?